Broken Link Checker For E-Commerce Stores

Scan your store for broken links, redirects, and server errors in seconds. Get a full HTTP status breakdown with a link health score — free, no signup required.

Enter the webpage URL
Check The URL
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✦ Free Tool · No Login Required
✓ Free  ·  ⚡ Quick Results  ·  🔒 No Signup Needed

How to Check for Broken Links in 3 Simple Steps

Optimized for Shopify stores. Works with all major e-commerce platforms.

1

Enter Your Store URL

Paste the URL of any webpage you want to scan into the input field.

2

Run the Scan

Click "Check My Store" and the tool fetches every link on the page (or your store), then checks each one live for its current HTTP status.

3

Get Your Link Health Report

Receive a full breakdown of working, redirecting, and broken links — grouped by status code and sorted so errors appear first. A link health score gives you an instant read on your page's overall condition.

What Is a Broken Link Checker?

Understanding the tool that protects your store's SEO and user experience

A broken link checker is a tool that scans every hyperlink on a webpage and verifies whether each one resolves to a live, working destination. It returns the HTTP status code for each link — 200 (OK), 301/302 (redirect), 404 (not found), 5xx (server error), or connection failure — so you can identify and fix problems before they affect your rankings or lose a customer.

How it works: The tool crawls all anchor tags on the URL you provide, sends an HTTP request to each linked destination, and records the response. Results are grouped by status type with a health score showing what percentage of links return a clean 200 OK.

While manually clicking every link on a 50-product page could take an hour, this tool checks hundreds of links in seconds — and surfaces the ones hurting your SEO and conversions first.

DEFINITION

"A broken link checker is a tool that scans every hyperlink on a webpage and verifies whether each one resolves to a live, working destination. It returns the HTTP status code for each link — 200 (OK), 301/302 (redirect), 404 (not found), 5xx (server error), or connection failure — so you can identify and fix problems before they affect your rankings or lose a customer."

Why Broken Links Are a Key Reason Your Store Isn't Ranking

The data behind why unresolved link errors cost e-commerce stores rankings and sales

Up to 88%

of online shoppers won't return after a bad experience such as landing on a 404 page.

18%

loss in revenue for e-commerce businesses due to broken links.

29%

ranking signal on marketplaces

↓ CPC

404 errors signal poor site quality to Googlebot

On Google Shopping, Amazon, and Etsy, the product title is the single most heavily weighted ranking signal. According to Google's Merchant Center Best Practices, front-loading brand and product type in Shopping titles significantly improves click-through rates. Amazon's A10 algorithm and Etsy's search both use title keywords to determine product-to-query matching — wrong keyword order means lower rankings.

Why Use Our Broken Link Checker?

A fast, accurate scan that shows you exactly what's broken and what to fix first.

🔍

Full-Page Link Scan — Every Link, Every Status

The tool checks every anchor tag on your page, not just a sample. Internal links, external links, image links, nav links — all checked and returned with their exact HTTP response code. No hiding errors behind a vague "issues found" message.

📊

Link Health Score for Instant Prioritization

Get an instant percentage score showing your page's overall link health — so you know at a glance whether your store needs attention or is in good shape.

🚫

404 and Client Error Detection

Quickly identify which URLs are returning 404 Not Found or 403 Forbidden responses. These are your highest-priority fixes — they block crawlers and frustrate visitors.

🔀

Redirect Chain Identification

Spot links that go through 301, 302, or 308 redirects. Redirects slow your page down and pass less link equity than direct URLs. The tool flags them so you can update to the final destination.

⚠️

Server and Connection Error Flagging

Catch 5xx server errors and complete connection failures — issues that are often invisible to the naked eye but crawled and penalized by Google. Useful for catching third-party links that have gone dark.

🌐

Works on Any Store, Any Page

Works on any ecommerce platform or webpage with a public URL — Shopify, WooCommerce, BigCommerce, or any custom-built store.

Built for Every E-Commerce Seller and Marketer

Whether you manage one store or fifty, this tool fits your workflow

🛒

Shopify Store Owners

"I deleted products and collections but never cleaned up the links pointing to them."

Scan your homepage, product pages, and blog posts to surface every 404 left behind by deleted content.

🚀

Recently Migrated Stores

"We just moved platforms and I know some URLs changed — I need to find what broke."

Post-migration link audits are one of the most important technical SEO steps. Scan all key pages after any URL restructure or platform switch to catch errors before Google does.

📤

Dropshippers

"My product pages use supplier-provided URLs that could go down at any time."

Catch supplier links that have gone inactive before customers do. Run the checker after any catalog update.

🔵

WooCommerce and BigCommerce Merchants

"I switched themes and I'm not sure if all my links still work."

AI balances keyword density with readability, fitting Etsy's search algorithm preferences.

🔍

Google Shopping Advertisers

"My product URLs in the feed are returning 404s and my ads are getting disapproved."

Broken product page links cause Google Merchant Center disapprovals and pause your Shopping ads. Scan your product pages to catch dead URLs before they pull your listings offline.

🏢

E-Commerce Agencies

"I audit 20+ client stores and checking links manually takes hours per store."

Run a quick link scan on any client store URL in seconds. Use the health score as a benchmark metric across accounts.

Best Practices to Deal With Broken Links For E-Commerce SEO

6 rules that top-performing stores follow to keep their sites clean

1

Scan After Every Major Store Update

Deleting products, changing URL handles, or updating your theme navigation are the three most common sources of new broken links on Shopify. Run a scan through our tool after making any of these changes before your customers or Google's crawler detect any linking issues.

2

Prioritize 404s on High-Traffic Pages

A 404 on your homepage or a top product page does more damage than one on a low-traffic blog post. Fix the high-traffic pages first — but work your way through everything eventually.

3

Avoid Creating 301 Redirect Chains

When a link redirects, your browser and Google both have to take an extra step to reach the actual page. That adds load time and dilutes the value passed through the link. Always point your links to the live destination URL — not a URL that redirects to it. This means, avoid lengthy redirect chains.

4

Replace Broken Links — Don't Just Delete Them

When you find a 404, the instinct is to remove the link entirely. The better move is to replace it with a working alternative — a related product, a current collection, or an updated page. Deleting links reduces your site's internal linking depth, which hurts how well Google can crawl and index your store.

5

Don't Ignore Server Errors and Connection Failures

A 404 is visible — a 5xx error or connection failure often is not. These links appear to work on the surface but return errors when crawled. Check your results for server errors and unreachable domains, and replace any that stay broken after 24 hours.

6

Check Your Anchor Text When You Fix a Link

When replacing a broken link, don't just swap the URL — check that the anchor text still makes sense for the new destination. A link that says "view our summer collection" pointing to a generic homepage is confusing for visitors and adds no context for Google.

Broken Link Checker vs. Manual Checking

Why checking links one by one doesn't work at scale

Most store owners discover broken links by accident — a customer complains, or they stumble across a dead page while browsing. Manually clicking every link on a 100-product page or a blog post with a dozen outbound links is slow, unreliable, and easy to skip. This tool scans every link on any page in seconds and returns a full status report — so nothing slips through.

Feature
AdNabu Broken Link Checker
Manual Checking
Scans all links on a page
✓ Automatic
✗ Easy to miss links
Returns HTTP status codes
✓ Yes
✗ No — just pass or fail
Detects redirects
✓ Yes
✗ Not visible to the eye
Detects server errors
✓ Yes
✗ Rarely noticed
Link health score
✓ Always
✗ No
Time to check 50 links
✓ 1-2 minutes
✗ Hours
Free with no limit
✓ Yes
Free / Paid

Key Takeaways

AdNabu's Broken Link Checker scans every link on any webpage and returns a full HTTP status breakdown — 200, 301, 404, 5xx, and connection failures.

100% free with no signup — get your link health score and full error report quickly.

Results are sorted so broken links appear first, making prioritization immediate.

For ongoing 404 monitoring and 301 redirect management inside Shopify, the Nabu Redirect Manager app handles it at scale.

Fix 404 Redirects For Your Entire Shopify Store

AdNabu's Redirect Manager app lets you create and manage 301 redirects directly inside Shopify — no code, no manual URL edits. Fix every broken link, in bulk, with ease.

Explore AdNabu's Redirect Manager App →