Okendo Product Review Integration

Seamless Product Review Integration with Okendo

Use AdNabu’s integration with the Okendo app to ensure that verified Shopify product reviews are mapped accurately to the correct items in your feed on Merchant Center. With genuine reviews enhancing your Google Shopping ads and free listings, you can capture attention faster, drive more clicks, and improve overall conversion rates.

Frequently Asked Questions (FAQs)

How do I initiate the AdNabu–Okendo Integration, and what happens in the backend?

First, you need to ensure that all your Shopify products and variants have unique identifiers like GTINs and MPNs. Google uses these identifiers to accurately match reviews to the right items in your feed. Without them, the mapping may fail, or reviews may not display at all.

Once this is completed, confirm that you are subscribed to AdNabu’s Advanced Plan. If not, kindly upgrade before proceeding with the integration.

Then, in AdNabu, go to ‘Settings’ → ‘Integration’ → ‘Product Reviews’, and for item IDs, select ‘Use the default product ID format (shopify_{country}{product_id}{variant_id})’. For Group IDs, select ‘Use SKU as group ID format.’ Remember, this second change will update all item group IDs in your Shopping feed to SKUs.

Next, enable Google Shopping feeds in Okendo. From your Shopify account, open the Okendo app, go to Settings → Integrations → Google Shopping, and toggle on ‘Enable Google Shopping feed.’ You can read more about this process in detail on the Okendo Help page.

Finally, raise a support ticket in AdNabu from the Product Review section by clicking ‘Generate.’ You will be taken to the ‘Google Shopping Integration - Product Reviews’ Google form. Within that, add your email, Shopify store URL, select Okendo as your review platform, and include any notes if necessary. Then submit the form.

After submission, AdNabu will send the product feed, while Okendo will send the product review feed to Google Merchant Center. Google may take up to 14 days to review, approve, and map both feeds. Once approved, verified star ratings and review counts will start displaying automatically.

Which type of reviews will the integration display on Google Shopping ads?

The integration displays only verified, product-level reviews collected through Okendo. These reviews appear as aggregated star ratings (1–5 stars) along with the total number of reviews.

Can I choose which product reviews appear on my listings?

No. Google decides that. Merchants cannot select or prioritize specific reviews for Shopping ads or listings.

How are reviews matched to products?

Google automatically matches reviews to the correct items in Merchant Center by using unique identifiers such as GTINs, MPNs, etc.

Can I display my reviews on other marketplaces?

No. This integration supports Google Shopping only.

Is there a fee for integrating Okendo with AdNabu?

No. The Okendo integration is included in AdNabu’s Advanced Plan at no extra cost.

What is Google’s Product Rating Policy?

Google’s Product Ratings program lets merchants display star ratings (1–5) and review counts in Shopping ads and free listings. To qualify, your store must have 50 valid product reviews. These reviews must be submitted regularly through a supported aggregator like Okendo or directly via Google Merchant Center.

For accurate mapping, Google relies on product identifiers such as GTINs and MPNs. Reviews appear only when they meet Google’s content policies and matching requirements. Once product and review feeds are submitted correctly, ratings usually appear within 14 days.

How long until reviews appear on product listings?

Google may take up to 14 days after submission to review, approve, and display product ratings. Reviews will only appear if product identifiers match correctly and all content policies are met.

How long does the whole process of integration take?

The setup in AdNabu takes only a few minutes. You need to enable the default product ID format, set SKUs as group IDs, and raise a support ticket. After completing the configuration in Okendo, AdNabu sends the product feed while Okendo submits the XML review feed. Google then processes both feeds and usually maps everything within about 14 days.

How do reviews appear in multilingual and multicurrency Google Shopping feeds?

Reviews and star ratings in Google Shopping are managed entirely by Google’s systems. Merchants cannot control the format, wording, or display style. Generally, reviews appear in the country’s primary language — for example, 3.6 (85 avis d’utilisateurs) in France.

However, the display can vary. In some cases, Google may show only star ratings and review counts without any text. The exact format may differ by country, context, or even individual users, and there is no way to predict how reviews will appear for each search.

What if my products lack identifiers like MPNs or GTINs?

Custom products often don’t include standard identifiers such as MPNs, GTINs, etc. These identifiers are required for Google to match reviews with the correct products. Without them, reviews may not display, and the AdNabu–Okendo integration will not work properly.

To avoid these issues, it’s best to assign valid identifiers to all products, including custom ones (e.g., SKUs), whenever possible.

What other Product Review apps are available for integration?

In addition to Okendo, AdNabu supports integrations with Judge.me, Loox, Opinew, Automizely, Stamped.io, Yotpo, and Fera.ai. For any other review apps, you can reach out to support@adnabu.com

Our team will review your request and do its best to accommodate additional integrations.

Seamless Product Review Integration with Okendo

What Does It Do?

Smooth Integration

Increase Credibility Step By Step

Influence Purchase Decisions

No Technical Know-How Required

Okendo Integration

Make Listings Stand Out With Social Proof!

Simple Setup With 24/7 Support From Certified Experts

Structured Product Feed Submission for Accurate Review Mapping

Showcase Star Ratings Across Multilingual and Multicurrency Google Shopping Feeds

Boost The Performance Of Your Shopping Ads

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FAqs

Frequently Asked Questions (FAQs)

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